World Cup

It starts today. I'm going to watch it in my garden. In my own garden pub. Lovely.

posted by stu 5:59 AM | +

21.5.02

Text

I've been blowing my mind at textarc. I recommend you give it a look.

posted by stu 8:30 PM | +

20.5.02

Window dressing

You know when some celebrity moans about the pressures of being famous and living their life in a shop window? The sad sods of The LG Internet Family actually auditioned to spend a week of their lives in a shop window demonstrating, er, consumer goods. It's live on the internet mind and absolutely riveting, I'm sure.

posted by stu 8:07 PM | +

17.5.02

Prodigy

What's your favourite name?...is it on this page?

posted by stu 9:48 PM | +

16.5.02

Viral marketing

The other day i received a warning about ATM scams issued by the Metropolitan police. It was an email forwarded to me by a friend. Being the sad person i am, i marvelled more at the police choice of marketing communications channel, than the latest scam itself. Here was an institution, not always noted for its forward thinking, consciously using viral marketing to some effect.

In my previous life as an internet strategist, people got unfeasibly excited about viral marketing. They didn't know what it was. but they knew they wanted it. An internet consulting company i worked for even went as far as plagiarising Seth Godin, claiming his ideas as their own. Pretty dumb? uh-huh. Did they get any clients? Believe it or not, a couple. Though it didn't last, they (the company or the client) didn't really understand what they were trying to achieve.

If, on the other hand, they had realised how insidious marketing and viral marketing in particular actually is, they'd probably faired better. Like the Bivings group for example. who according to this george monbiot article have quite a firm grasp on how to exploit the viral power of the internet.

It won't be long before we are all sick of this viral stuff.

posted by stu 8:39 PM | +

14.5.02

Polar bears

Love polar bears? The good people of b3ta do. They could be extinct in the wild within 60 years (that's polar bears and the people of b3ta), read all about it.

and adopt one here.

posted by stu 8:40 PM | +